Head injury is the most common cause of death in bicycle crashes. Traumatic brain and head injuries occur in one-third of all nonfatal bicycle crashes as well, according to the American Academy of Pediatrics. Although bicycle helmets can reduce the risk of head injury by 6588 percent when worn correctly, national estimates show that only 1525 percent of child bicyclists wear them.
If this Grassroots campaign raises $135, then Active Transportation Alliance can provide 18 children with bike helmets, along with proper fitting and bike-safety information. Those who choose to donate $25 can receive a premium-level membership, which includes a Chicagoland bicycle map, by registering their donation with Active Transportation Alliance. Each additional $15 raised will be used to give another child a bike helmet and proper helmet fitting.
As advocates for clean, active travel, Active Transportation Alliance strives to make bicycling, walking, and using public transit convenient and safe. Staff members and volunteers organize fun events, such as Bike the Drive, designed to promote the active-transportation movement. Additionally, Safe Routes to School and other programs encourage physical activitysuch as walking or bicycling to schooland work to make sure such activities are safe for children. Ultimately, Active Transportation Alliance envisions a Chicagoland where half of all trips are made by biking, walking, and public transit, a dramatic shift from environmentally harmful and sedentary forms of travel.
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