In 2010, 30% of Internet traffic involved video watching, and it has been predicted that by 2013, 90% of Internet traffic will be video-related, according to a Cisco report. For nonprofit organizations that rely on getting their message out to the public, incorporating video into marketing strategy can be a valuable way to help raise funds and build community. However, creating informative and engaging videos requires expensive training.
If this Grassroots campaign raises $400, then Lights. Camera. Help. can fund a film-training workshop, including production guides and staff time, for two nonprofits: The Sustainable Food Center and Austin Involved. Each additional $200 raised will fund a film-training workshop for another local organization.
You can follow the progress of this and other Grassroots campaigns at the Groupon Grassroots website.
Lights. Camera. Help. (LCH) encourages nonprofit organizations to utilize video production as a means of getting their messages out to the public with workshops, events, and a nonprofit film festival. LCHs Video 101 class teaches do-it-yourself video production for nonprofit organizations and offers guidance on how best to engage an audience. The program has educated representatives from a variety of nonprofit organizations such as Urban Roots and The Miracle Foundation.
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